The LEL Commitment

• To meet your individual needs for representation in each country
• You will receive a knowledge based technical sales service for speciality raw materials
• You will benefit from an urgent and energetic sales approach backed by
  - appropriate Market Segmentation
  - a customer focused selling approach (Key Account Selling)

Choose the Representation to Suit Your Needs

• The Principal is an individual and personal partner of Lavollée, Erbslöh, Urai, Zeus Quimica and Lake Chemicals & Minerals in each country
• You can choose one or more countries
• If you choose two or more countries, you can:
  - request complete confidentiality in each country underpinned by secrecy agreements
  - request close collaboration between countries to share sales leads
  You have the freedom to cancel representation in one or more countries

LEL, an attractive proposal for:

• Principals selling into European Markets
• Principals focusing sparse resources
  - product training, customer visits, new product development
• Principals wanting Distributor Accountability
  - consistent account information and sales reporting across all sales regions
• Principals desiring market information
  - new product development programmes focusing on major market opportunities

Why LEL?

• Independent National Distributors
• Track record of successful technical sales in each country
• Must succeed in home country markets
• Dedicated to ‘local’ loyal customer base
• Speak local dialects
• Most knowledgeable on ‘local’ product formulations and sales opportunities
• Understand the impact of country product, health, safety & environmental standards
• Most knowledgeable on ‘local’ market trends